There is some very clever word play in this image and I’m not referring to my title, which I think is pretty darn clever even if I say so myself
Most major European cities have excellent public transport and Hamburg is no exception. You can purchase passes that let you complete your journey on a variety of transportation modes including bus, train and subway.
Because public transport is so popular advertisers get a great return on their investment by crafting messages specifically directed at the passengers, which is the case in this instance.
“Feiner zug, oder?” when translated literally means “Fine train, or?”
However in German it can also mean “Fine tension, or?”
So in fact the copywriter has cleverly targeted a relevant message to public transport users while also pitching one of the major benefits of the product in question!
As we can see in the image the message is obviously lost on the two ladies. However I’m not sure whether they are part of the advertisers target market
This little marketing gem was what drew me to the shot in the first place.